If you’ve got a rental property then you want to attract the best tenants you can find, and there’s no doubt that the best way to do that is to use amazing photos online. That’s where prospective tenants are searching, and they’ve got a lot of rentals to choose from, so if you want a crowd of people trying to rent your home then highly professional photos will definitely help.
This might vary across different markets, but what we are typically seeing is that a lot of sales agents are using a professional photographer to shoot a home. That makes a lot of sense. However, a lot of rental agents still seem to be taking their own (often terrible) photos, hoping that such photos will be enough to attract an influx of tenants willing to pay a top monthly rate for the honor of living in that property.
Sorry rental agents, but it just doesn’t work that way.
When poor photos are used it typically reduces the number of inquiries, so you have fewer interested parties contacting the agent, and that can eventually place downward pressure on the monthly rent. Renters aren’t really any different to buyers – they still want to see what the property looks like, and they are drawn to homes that look amazing.
A photographer has the skills and the equipment to overcome poor lighting to make sure every room looks its best. You don’t want your photographer to create a false expectation, but rather a realistic view of a room that will attract the kind of tenant that is looking for a home with those features and styles. An experienced property photographer will do that.