Why do you need a professional real estate photographer?
It’s a fair question, given that a real estate agent or a homeowner could save themselves a few hundred pounds by taking the photos themselves.
What’s changed in recent years?
It basically comes down to the exposure that today’s buyers have had to high-quality photos online. They’re used to scrolling through their Facebook or Instagram feed and seeing great images and videos of food, kittens, people and houses.
In other words, buyers today are now much better educated on image quality than they used to be. So when they go to their local website to see what homes are currently for sale in their area they want to be impressed. They don’t bother clicking on the poorly presented home, or the bad photo, unless they are looking for a bargain. Instead, the buyers will quickly scroll through the images, and just like a Tinder user, they’ll ‘swipe right’ on the houses that get their attention, and they’ll ‘swipe left’ on the homes that look bland.
So when you put your home on the market today it’s so important that you make a really positive first impression. In fact, according to a study, it takes less than 50 milliseconds to form a first impression, and that’s going to be largely dictated by the visual elements the viewer sees, not the written elements since they don’t have time to read that much in just a fraction of a second.
That first impression used to come from an actual visit to the home, but these days it’s the photos or video tour
Your photos have to look amazing, and it’s not just about hiring any professional photographer, instead, you want to look for a photographer that specializes in real estate or property photography. They might cost a little more than an inexperienced photographer, but the benefits for you to have more buyers asking about your home will make it all worthwhile.
